TV Host Li Yong is the most bankable TV personality, with a projectd brand value of 500 million yuan (60 million US dollars).
Wang Xiaoya, Li’s colleague at CCTV has a value of 340 million and Dou Wentao, who works for Hong Kong-based Phoenix Televison came third with 320 million yuan (40 million us dollars). ??
The annual rating condcuted by World Brand Laboratory is a measure of the value of CHinese television celebrities. ?
Li has ranked first each time since the list began in 2004.