Boa’s contract with Levi’s Taiwan ended last Dec. 2006. Levi’s appointed Jolin Tsai, a popular local artist as the new model for promoting this international jeans brand in Taiwan.
Jolin will be paired with a Hongkong artist, Edison Chen. The Levi’s new ad’s were shot in Japan last December. Jolin was appointed as the new model because of her rising popularity, obtained by the success of her concert tour in Taiwan not long ago.