TAIPEI, July 12 (Bernama) — International superstar and winner of the Golden Melody Award for Best Male Mandarin Singer 2006 Wang Lee Hom is expected to arrive in Kuala Lumpur end of this month for a special launching of leading telecommunication provider Celcom Malaysia Berhad’s new “Power Campaign”.
The campaign is positioned to target the Malaysian Chinese market as well as powering the brandname to another level of success.
Celcom will launch a series of vibrant print advertisements and TV commercial featuring Lee Hom as its new “Power Icon”.
Prior to the launching, the Asian heart-throb has been involved and worked enthusiastically behind the scene for the shooting of the advertisements and commercial for the Malaysian market codenamed: Power Commercial.
In a special interview during the “Celcom – Wang Lee Hom – The Making of Print Ads and TV Commercial” here recently, Celcom