Focus Music had gave PPIG the sole copyright to use Andy Lau’s latest single – ‘Xin Gan Bao Bei’ for its mobile customers. PPIG’s ‘online music premiere’ will carry out an Asia premiere of the song, mobile customers in Mainland China could dial 12590707151 or go to www.12530.com website to listen to the song, more details could also be found on www.ppig.com.
Andy will be the first singer to do a mobile music premiere in Mainland China, the song would be included in the soon-to-be-released Cantonese album, it would be the only Mandarin song in the album.
This mobile music premiere of ‘Xin Gan Bao Bei’ is different from other traditional song premiere tatic as it hope that fans could listen to Andy’s new song at first time through their mobile phone. With the use of their fingers, Andy’s latest song will be sent to their mobile phone no matter where they are as they could listen Andy’s song immediately.